For CEMEX, sustainability means continually increasing long-term competitiveness and conducting our operations with the least possible impacts, while reaching out to our stakeholders to foster positive long-term relationships.

Our sustainability strategy is to run a highly efficient and profitable business that ensures the safety and well-being of employees, protects the environment, and contributes to the development of our communities.

We aim to be the company of choice for each of our key stakeholder groups and work on the following three areas to ensure this is the case:

• Continuously increasing our competitiveness. This means improving operational excellence and efficiency, and following high ethical standards to achieve long-term sustainable growth. Offering innovative products and services for a sustainable, energy-efficient construction industry also increases our competitiveness.
• Reducing the negative impacts of our operations. This means providing a safe and healthy workplace, as well as minimizing our environmental footprint and inconvenience to our neighbors. Doing so helps us build positive, long-term relationships with our stakeholders. We encourage our business partners to take the same approach.
• Reaching out to key stakeholders whose support is crucial for us to succeed. Creating long-term relationships with these groups increases our competitiveness and helps us find new ways of reducing our impacts. We also work with others to promote a sustainable construction industry.